Successful organisations do a ‘consistency-flip’ and develop trusted brands which are customer-centric. To do that they take risks, innovate, and accept failure as a critical part of the process.

Check out our CEO Ankit Sharma's perspective in his newsletter, RETHINK 4.0:

https://www.linkedin.com/pulse/why-customer-centric-organisations-have-better-chance-ankit-sharma/